If you’re in the Amazon Associates program or the Amazon Influencer program and you haven’t set up your storefront yet, this post is for you.
Whether you’ve been earning through affiliate links for a while or you just got approved, having a storefront gives you a dedicated page on Amazon where people can browse your curated product recommendations all in one place. It’s a lot easier to share one link that takes someone to everything you recommend than to scatter individual affiliate links across your content and hope people find them.
Amazon recently extended storefront access to all Associates, which used to be available only through the Influencer program. This is a pretty big deal for bloggers and content creators who’ve been earning through Associates for a while but never had a dedicated page to send people to.
So if you’ve been in Associates and didn’t realize you could have a storefront too, that’s what prompted this post. This post covers both programs briefly, then gets into the actual setup so you know exactly what to do and what to put on your page once it’s live.
Associates vs. Influencer Program: What’s the Difference?
Before we get into the setup steps, it helps to understand how these two programs relate to each other, because people mix them up constantly.
Amazon AssociatesÂ
This is Amazon’s core affiliate program. You apply with a website, blog, app, or YouTube channel, get approved, and then generate affiliate links to specific products. When someone clicks your link and buys, you earn a commission. Associates has always been the more accessible path. You don’t need a social media following to qualify, just an active platform with original content.
The Amazon Influencer ProgramÂ
The Influencer program is an extension of Associates. It adds a storefront with a personalized URL, and it’s the program that unlocks the ability to submit product review videos for onsite placement on Amazon product pages. To get into the Influencer program, Amazon reviews your social media presence across YouTube, Instagram, TikTok, or Facebook. Follower count matters, but engagement matters more. Smaller creators with genuinely engaged audiences do get approved.
The storefront used to be exclusive to the Influencer program, but Associates who check their Associates Central dashboard may now see a “Storefront” option in the main menu. If it’s there, you can get started immediately.
The one thing that remains exclusive to the Influencer program is onsite earnings, which I’ll touch on briefly at the end of this post. Everything else in this guide applies to both programs.
Step 1: Access Your Storefront Dashboard
If you’re an Amazon Associate: Log into Associates Central and look for “Storefront” in the main menu. If you see it, click through to start setting up your page. If you don’t see it yet, the rollout may not have reached your account yet, so it’s worth checking back.
If you’re going through the Influencer program: Go to the Amazon Influencer Program page and apply using your social media account. YouTube tends to have a higher approval rate for smaller creators when uploads are consistent and engagement is genuine. Once approved, you’ll be directed to your storefront dashboard to get started.
Step 2: Set Up Your Amazon Storefront Info
This part matters more than people give it credit for. Amazon has noted in its own data that creators with a complete, detailed storefront bio are associated with higher annual sales. The storefront that looks like a real person curated it will always outperform one that looks abandoned or generic.
Your profile photo
Use a clear, well-lit photo of yourself. Not a logo, not a product image. A face. People buy from people they feel like they know, and a good headshot is the first step toward building that connection even with someone who’s never heard of you before.
Your display name
This should match your brand name or the name you’re known by across your content. Whatever you use on your blog, YouTube channel, or social profiles is what belongs here so people can recognize you.
Your Amazon Storefront Bio
Keep it short and specific. Tell people who you are, what you’re about, and what they’ll find in your storefront. Something like “I share practical side hustle and home income tips at [blog name] and my storefront is full of the tools and products I actually use” does the job. Avoid vague language like “lifestyle creator” that doesn’t tell anyone anything specific. And connect your social accounts while you’re in here. Amazon lets you link Instagram, TikTok, Facebook, Pinterest, and YouTube so your followers can find you.
Step 3: Create Your First Idea List
Idea Lists are the backbone of your storefront. Think of them as themed collections, your version of a curated shopping section. A visitor landing on your storefront page should immediately understand what you’re about based on how your Idea Lists are organized.
The best Idea Lists are organized around a specific use case or topic rather than a broad category. “Amazon Finds” is too generic. “Work From Home Office Setup Under $200” or “My YouTube Creator Toolkit” gives someone a reason to click and a clear idea of what they’re going to find.
To add products to an Idea List, you can search directly on Amazon and use the “Add to List” option. You can also add products from your own order history, which makes it easy to include things you’ve genuinely purchased and used.
A couple of things I suggest for choosing products:
- Only add things you’d actually recommend. The storefront that converts best isn’t the one with the most products. It’s the one that feels like a real person thought carefully about what to include. Your audience can tell the difference between a page someone actually curated and one someone filled up to have content on it.
- Check that products are still in stock and haven’t changed significantly before you promote a list publicly. Nothing kills trust like someone clicking your recommendation and landing on a listing with bad reviews or a wildly different product than you described. Review your popular lists frequently to make sure product listings are in stock and up to date.
Step 4: Add Content Beyond Idea Lists
Idea Lists are the foundation, but Amazon gives you several other content types to work with. Each one shows up differently on your storefront and can reach your audience in different ways.
Photos (Image Posts)Â
You can upload photos directly to your storefront and tag products within them. This is where having Canva-made graphics becomes really useful. You can design a clean, styled image featuring multiple products (a flat lay, a themed roundup, a “what I use for X” setup) and upload it with the products tagged so viewers can shop directly from the image.
For images you’re creating in Canva specifically for your Amazon storefront, aim for a square format at 1080 x 1080 pixels. This is clean, loads well, and also works perfectly for Pinterest if you’re repurposing the content (more on that in a moment). If you prefer a portrait orientation to mirror how things display on mobile, 1080 x 1350 pixels works well. Either way, be sure to save it as a JPEG or PNG.
VideosÂ
Short product review videos are one of the highest-value things you can add to your storefront. They don’t need to be polished productions. A clear, honest video filmed on your phone talking through why you like a product is exactly what performs well. Keep them focused and genuine. You’re reviewing one product, showing what it does, and giving your honest take.
Videos on your storefront are visible to your followers. For Influencer program members, approved videos may also be surfaced on Amazon product pages to shoppers who have never heard of you, but that onsite piece is covered separately below.
Idea ListsÂ
Already covered above, but worth noting again: these are your most evergreen content. A well-organized Idea List doesn’t expire the way a trending video might. Build yours thoughtfully and they’ll keep driving traffic to your storefront for a long time.
Media ListÂ
A Media List lets you create organized lists of your favorite movie, tv show, music and book recommendations. This is a fairly new feature and one that I haven’t personally used yet, but I can definitely think of some good uses for it.
CollagesÂ
Amazon has a built-in Collages tool that lets you design shoppable collages directly from your storefront dashboard. You select products from your lists or orders, arrange them using templates, resize items, add text, and choose background colors. It’s a quick way to create visually appealing multi-product content without leaving Amazon. This is particularly useful for fashion, home decor, and beauty niches where the visual presentation of products together makes a difference.
How I Use Canva Images with My Storefront
One approach that works really well is creating product images in Canva, uploading them to your Amazon storefront as photo posts with the products tagged, and then using those same images as Pinterest pins that link back to your storefront.
Here’s why this works: someone on Pinterest searches for something like “home office setup ideas” or “gifts for bloggers,” finds your pin, clicks through to your storefront, and is immediately on a page full of tagged, shoppable products. The traffic is warm because they were already in browse-and-shop mode when they found you.
When creating these images in Canva, a 1080 x 1920 pixel vertical template works well for Pinterest while a square or 1080 x 1350 pixel portrait works better for the storefront photo post itself. You can create both versions from the same design with a quick resize in Canva. Keep the images clean and styled to match your brand. They should look like they belong together so your storefront feels cohesive when someone browses through your posts.
Related Post: Make Passive Income with Amazon Affiliate on Pinterest
Does SEO Matter for Your Amazon Storefront?
Amazon storefronts don’t rank in Google search results the same way a blog post does, so traditional keyword SEO isn’t really the right frame for thinking about your storefront. You’re not optimizing for Google here.
What does matter is visibility within Amazon, and a few things influence that:
- Your Idea List titles and descriptions are searchable within Amazon, so using clear, descriptive language that reflects what people would actually search for on Amazon is worth thinking about. “Gifts for Work From Home Moms” will get found more easily than “My Favorites.”
- Content consistency and quality affects whether Amazon surfaces your storefront content to shoppers browsing related products. Amazon rewards active storefronts. A page with a handful of Idea Lists and some photo posts that gets new content added regularly will outperform one that was set up once and never touched again.
- Driving your own traffic is honestly the most reliable strategy. Your blog, your YouTube channel, your Pinterest account, your email list – these are what send people to your storefront with intent. Waiting to be discovered organically within Amazon is a slow game, especially when you’re newer. Getting your storefront link in front of your existing audience is what moves the needle early on.
- Your bio and profile completeness matter too. Amazon has noted that a detailed storefront bio correlates with higher sales. The algorithm favors complete, polished profiles over bare-bones ones.
A Note on Onsite Earnings
If you’ve heard about creators earning commissions from Amazon product pages, where their video reviews appear to shoppers who are already on Amazon browsing rather than people they sent there themselves, that’s the Onsite Earnings program. It’s a genuinely exciting piece of what makes Amazon storefronts worth building out over time.
Onsite earnings are currently still part of the Influencer program and are not yet available to Associates-only accounts. So if you set up your storefront through the Associates path, you’ll earn your standard commission rates on traffic you drive yourself, but your content won’t be eligible for onsite placement unless you’re also approved for the Influencer program.
If onsite earnings are something you want to work toward, it’s worth applying for the Influencer program even if you already have Associates storefront access.
Related Post: How Amazon Influencers Get Approved for Onsite Placement
Frequently Asked Questions
Can I have a storefront if I’m only in Amazon Associates, not the Influencer program?Â
Yes, as of Amazon’s recent update, Associates members can now access and set up a storefront directly through their Associates Central account. Look for “Storefront” in the main menu. The rollout is ongoing, so if you don’t see it yet, check back.
What’s the difference between an Associates storefront and an Influencer storefront?Â
They function essentially the same way in terms of setup and content types. The main difference is that Influencer program members are eligible for Onsite Earnings, where Amazon may surface their content on product pages to shoppers browsing Amazon. That program is not currently available to Associates-only accounts.
Do I need a lot of followers to set up a storefront?Â
If you’re going through the Associates path, no. As long as you have an active Associates account, you can access the storefront feature. If you’re applying to the Influencer program specifically, Amazon does review your social media presence, but engagement matters more than raw follower numbers.
What should I post on my Amazon storefront?Â
Focus on what’s genuinely useful to your audience. Idea Lists organized around specific topics or use cases, photo posts with tagged products, and video reviews of things you’ve actually used are all solid starting points. The storefront that converts best feels curated and personal, not like someone just loaded it up with random products.
What image size should I use for storefront photo posts?Â
For photos you’re creating in Canva, a 1080 x 1080 pixel square is a good standard size for storefront posts and also works well across other platforms. Portrait format at 1080 x 1350 works if you prefer that orientation. Keep files under 10MB and save as JPEG or PNG.
How do I share my storefront link?Â
Your storefront URL will be in the format amazon.com/shop/yourhandle. Put it in your blog bio, link it from your content where relevant, use it as a link in bio on social platforms, and link to it from Pinterest pins featuring your storefront images.
